Director, Brand Marketing
Join us on the heart-warming journey with a team that is a top leader in the rehabilitation industry
Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health difference as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.
The Director of Brand Marketing works with the Vice President of Marketing and Communications to set and implement the Company's marketing and brand strategy and ensures consistent delivery through brand governance, oversees the appropriate stewardship of the brand, manages the Company's reputation and drives brand awareness with key stakeholders and audiences. The position also leads the project management, creative and event teams to ensure alignment and coordination between the Marketing Services Department and the Company's regions and hospitals. The position works closely with business development and strategy, the national operations team, and regional vice presidents of business development to prioritize and develop appropriate strategies that support business growth. The position oversees all external marketing.
Partners with the VP, Marketing and Communications to define the brand strategy, and lead in execution of branding initiatives and KPI measurement across all customer segments and hospital regions.
Manages the brand reputation and drives brand awareness with key stakeholders and audiences.
Analyzes and evaluates the brand strategy based on data inputs from customer intelligence.
Oversees the national and local go-to-market strategies to drive business segment and regional growth.
Regularly reports to regional leadership team on brand and marketing strategies, annual planning, and goal measurement.
Oversees the teams responsible for local and national advertising, creative, events and project management.
Stays abreast with industry best practices and emerging marketing strategies.
Recognizes and responds to the need for consistent and proactive communications around actions and outcomes with Marketing Services leadership.
Supports the Guiding Principles of the Marketing and Communications function in attitude and behavior.
Manage and cultivate external partner relationships.
Works with Marketing Services leadership to brainstorm new and innovative marketing approaches.
Collaborates with other Marketing and Communications Department functions - content/communications, digital marketing, customer intelligence, print services.
Prepares, implements and analyzes budget for the brand marketing team.
This position must sit in Birmingham, AL
Minimum Qualifications:
Bachelor's in communications, marketing, or related field required. Master's of Communications, MBA, or equivalent preferred.
Minimum of 10 years experience in a marketing/communications role with responsibility for leading large, integrated marketing and creative teams.
Demonstrated written and oral communications proficiency.
Practical experience developing a wide range of marketing and communication tools (marketing campaigns, consumer marketing, direct response marketing, digital marketing, etc).
A little about us
We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work For® Award, among others, which is pretty amazing.
Our benefits start day one
Affordable medical, dental and vision plans for full-time and part-time employees and their families.
Generous paid time off that accrues over time.
Tuition reimbursement and continuing education opportunities.
Company-matching 401(k) and employee stock purchase plans.
Flexible spending and health savings accounts.
A community of people who love what they do. Yes, we see that as a benefit.
The Encompass Health Way
We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. Encompass Health is a trusted leader in post-acute care with over 150 nationwide locations and a team of 36,000 exceptional individuals and growing!
At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.