Search Engine Optimization Manager

Join on the heart-warming journey with a team that is a top leader in the rehabilitation industry

Encompass Health is the leader in the inpatient rehabilitation industry, you'll feel the Encompass Health as soon as you join. We collaborate and provide high-quality, compassionate, individualized care for our patients, allowing us time to get to know them and help them achieve their goals during their rehabilitation journey.



POSITION PURPOSE

The Search Engine Optimization (SEO) Manager is responsible for the management of the company's search engine optimization, digital strategy and initiatives and providing guidance on marketing strategy including best practices for SEO initiatives and digital media buys, project management and processes. The SEO manager is responsible for all aspects of SEO including on/off-page, keyword research and technical. This position works closely with and supports other departments with digital and marketing needs and projects.

RESPONSIBILITIES AND TASKS

  • Supports Director with national and local SEO campaigns, strategies, project management, and processes.
  • Develops a comprehensive SEO program to enhance rankings, traffic and conversions.
  • Contributes to the overall content creation process, collaborating with writers, content authors, designers and developers.
  • Researches topics and provide guidelines for writers, incorporating SEO best practices, customer journeys, and campaign strategies.
  • Conducts competitor research to identify keyword gaps, page optimizations and inform organic and paid media strategies.
  • Monitors daily performance and SEO growth, conduct regular audits and analysis, communicating results and opportunities for improvement.
  • Conducts website audits, provide recommendations for technical improvements and collaborate with web developers to resolve technical issues.
  • Develops and executes link-building strategies.
  • Manages SEO tools such as Brightedge, Google Analytics, SEMrush, SiteImprove, etc., and relationships with vendors.
  • Supports digital marketing with evaluating marketing tools and implementation.
  • Must Live in Birmingham AL. This is not a remote position.


Qualifications

Minimum Qualifications:

License or Certification:

  • None
  • Bachelor's degree in business, marketing, digital marketing, or advertising preferred
  • 5-7 years of digital media, SEO and/or marketing experience required
  • Knowledgeable on SEO initiatives and best practices: website, domain management, and content
  • Familiarity with B2C and B2B healthcare marketing, acute or post-acute healthcare setting
  • Ability to work effectively and efficiently in a fast-paced environment
  • Strong project management skills
  • Firm grasp of developing and managing timelines and tracking projects to budget


A little about us

We're confident you'll see the difference the moment you join our team. Working at Encompass Health means working with a growing national inpatient rehabilitation leader. We're proud of our career growth opportunities and how our team members work together for the greater good of our patients. We've been named one of the "World's Most Admired Companies" and a Fortune 100 Best Companies to Work ForĀ® Award, among others, which is pretty amazing.

Our benefits start day one

  • Affordable medical, dental and vision plans for full-time and part-time employees and their families.
  • Generous paid time off that accrues over time.
  • Tuition reimbursement and continuing education opportunities.
  • Company-matching 401(k) and employee stock purchase plans.
  • Flexible spending and health savings accounts.
  • A community of people who love what they do. Yes, we see that as a benefit.

Apply Now
Apply Now

Location
Birmingham, Alabama

Category
Corporate

Job ID
2415149